Thursday 15 April 2010

Re- Branding Marketing Work


Brand Proposals to Relaunch the 1960's Brand BIBA

Proposal 1 : Cosmetics Collection, relaunch of original packaging with the edition of illustrations by Cecilia Carlstedt. Selling the original 'Doll Face' BIBA iconic look.



Proposal 2 : Lingerie Line, vintage retro inspiration,
Lilly Cole becoming the face of the brand.

Proposal 3 : relaunch of the Brand, with a contemporary yet retro 60's inspired clothing line produced by LCF Graduate Victoria Jensen, launch event- Kings Rd.


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